Roger Gore Author • Founder • Growth & Distribution Strategist
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Build the Channel, Become the Authority

Own the Channel and You Control Your Future. How founders stop “hoping for distribution” and start engineering it—by building their own channel, creating demand, and becoming the authority instead of asking for permission.

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Stop WaitingBuild your own lane
Build AuthorityOwn the narrative
Control the FutureChannel = power
Stop asking for permission. Start building the channel.
When you own the channel, you control demand, access, and destiny.
Get the Book

What this book is

A practical guide for founders, brand owners, and operators who are tired of waiting on buyers, gatekeepers, and “maybe next quarter.” You’ll learn how to build your own distribution path—online, offline, and relationship-based—so growth becomes predictable.

  • Channel thinking: stop chasing doors—start building corridors.
  • Authority building: become the voice customers trust and retailers respect.
  • Execution systems: the habits and moves that compound weekly.

Who it’s for

If you’re selling a product, service, or idea and you want more control over growth, this is for you.

  • Founders & CEOs building a repeatable growth engine
  • Consumer brands, spirits, beauty, wellness & lifestyle operators
  • Sales leaders who need predictable pipelines beyond “hope”
  • Entrepreneurs who want to become the authority in their category
WHAT YOU’LL LEARN

How to engineer distribution (instead of hoping for it)

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1) Build Your Channel Blueprint

Define your channel, your audience, and your weekly actions—so growth is a system, not a surprise.

2) Become the Authority

Positioning, messaging, and proof—so people stop comparing you on price and start following you.

3) Create Demand You Control

How to drive traffic and conversion through your own ecosystem—online and in real communities.

4) Retail & Partnership Readiness

What gatekeepers look for—and how to show up prepared, confident, and measurable.

5) Relationship Distribution

How to build a repeatable “yes” network that grows shelf presence, audience, and loyalty.

6) Execution that Compounds

Weekly cadence, tracking, and accountability so your channel becomes a machine.

SPEAKING

Book Roger Gore

Keynotes, panels, workshops, founder offsites, sales teams, and economic empowerment events.

  • Signature Talk: Build the Channel, Become the Authority
  • Workshop: Channel Blueprint in 60 Minutes (interactive)
  • Panel: Distribution is Power — Ownership & Access
  • Fireside: Stop Asking for Permission — Build Your Lane
REQUEST A BOOKING

Speaking / Workshop Inquiry

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Podcast & Media
Bring a high-energy, practical conversation to your audience—distribution, ownership, and becoming the authority.
Invite Roger

Suggested podcast angles

  • Why distribution is the real power in business
  • How founders build a channel without begging gatekeepers
  • Authority: the fastest path to trust, pricing power, and growth
  • The weekly actions that actually move sales

Media kit checklist (add later)

  • Headshot (high-res)
  • Book cover (high-res)
  • Short + full bio
  • Talking points + sample questions
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Ready to own the channel?

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